Social Media Just For WRITERS
You wrote your book and sold copies to everyone you know. But you have goals that extend beyond a few dozen copies sold.
How do you achieve your dream of selling books around the world? With social media, you can build your platform and reach readers in locales you never imaged possible before.
In this book, you’ll learn how to:
• Create a Facebook fan page and actively engage with your readers.
• Optimize your LinkedIn profile.
• Tackle Instagram, Tumblr, and Snapchat.
• Build and optimize Pinterest pinboards for SEO to maximize exposure of your books, blog, and other landing pages.
• Improve your blogging.
• Excel on Twitter.
• Create images for your blog and social media posts.
The second edition of Social Media Just for Writers is both a primer for authors new to social media and an advanced study of platforms that weren’t widely known four years ago. Whether you write romance, historical fiction, young adult, or steam punk novels, you’ll find help in reaching your online audience of new and dedicated readers.
Introduction
This handbook is for you. You’ve spent more days than you
can count working on your novel, memoir, or anthology of poems. You wrote,
rewrote, corrected, edited, developed new scenes, twisted the plot, and
returned to make additional edits. Finally, your book was ready for the world
to see.
You celebrated your achievement. You invited friends to your
book launch, welcomed them with glasses of sparkling wine and cheese, and
scheduled readings at local bookstores. Then you wondered, “How can I reach
more readers?” Selling books to your friends, colleagues, and family members
was easy, but how do you reach people you don’t even know?
By promoting your book online with social media, you can
sell your books up and down your state, across the nation, and to people you
have no idea how to reach. How, you ask? This book will explore and explain
strategies for maximizing your online sales efforts. As a bonus, in the last
chapter you will find tips for offline promotion too.
By the time you finish reading this book, you will know how
to:
• Use Facebook
effectively and efficiently to market your book.
• Tap into
Twitter to create your tribe.
• Use virtual
pinboards to expand the reach of your brand.
• Be more
successful at blogging so you can reach new readers.
• Use
LinkedIn with renewed confidence.
• Get started
on Tumblr, Instagram and Snapchat to reach younger audiences.
• Learn how
to incorporate more visual marketing into your social media use.
I wrote this book because authors like you asked me to write
it. Like you, they wanted to feel more grounded in social media, learn to spend
their time more resourcefully, and discover some of the secrets to social media
marketing. They wanted a handbook they could take home to use as a reference.
Social media is a dynamic field, and networks are constantly
updating features to improve the user’s experience. While writing this book, I
frequently rewrote portions and updated my screenshots so that you would have
the most recent and relevant information
possible.
To keep informed of
the newest updates
to Facebook, LinkedIn, Twitter,
and Pinterest, Instagram, Snapchat and Tumblr, and to learn
about new social media channels as they surface, visit my blog and website at
www.SocialMediaJustforWriters.com.
This edition of Social Media Just for Writers deleted the
chapter on Google+ due to changes on the social media landscape including the
in the number of people using that platform.
You are about to begin your social media marketing journey
now. Enjoy your time meeting and engaging with your readers.
From
caring comes courage.
Lao
Tzu
Writing a book can feel like growing a baby and birthing it to the world, the publishing process, can be very emotional. Just as any proud new parent of this day and age, the author needs to share the good news via social media. One must also think of the new book as a product, a tangible thing, to be promoted. The way to reach readers and make sales is to let them know about you and your book.
Although social media is a constantly changing creation, this book gives a very solid foundation to get an author started. It shares the differences in various platforms and tips on how each is best used.
Even if you are currently using social media to reach your audience, you will find valuable information in this compilation.
Frances
Caballo is an author and social media strategist and manager for writers. She’s
a regular speaker at the San Francisco Writers Conference. In addition, she’s a
contributing writer at TheBookDesigner.com, and blogger and Social Media Expert
for
BookWorks. She’s written several social media books including The Author’s
Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on
helping authors surmount the barriers that keep them from flourishing online,
building their platform, finding new readers, and selling more books. Her
clients include authors of every genre and writers’ conferences.
http://www.socialmediajustforwriters.com/
https://www.facebook.com/FrancesCaballoAuthor/
https://www.pinterest.com/fcaballo/social-media-just-for-writers/
https://twitter.com/CaballoFrances
Thanks for hosting!
ReplyDeletecongrats on the tour and thanks for the chance to win :)
ReplyDeleteThanks for the review!
ReplyDelete--Trix
Congrats on the book tour. Do you know what your next project is? Thanks for the giveaway. I hope that I win. Bernie W BWallace1980(at)hotmail(d0t)com
ReplyDeleteI've enjoyed following the tour, it's been very informative and I'm looking forward to checking out the book to pick up some more tips. Thanks for sharing :)
ReplyDelete