You wrote your book and sold copies to everyone you know. But you have goals that extend beyond a few dozen copies sold.
How do you achieve your dream of selling books around the world? With social media, you can build your platform and reach readers in locales you never imaged possible before.
In this book, you’ll learn how to:
• Create a Facebook fan page and actively engage with your readers.
• Optimize your LinkedIn profile.
• Tackle Instagram, Tumblr, and Snapchat.
• Build and optimize Pinterest pinboards for SEO to maximize exposure of your books, blog, and other landing pages.
• Improve your blogging.
• Excel on Twitter.
• Create images for your blog and social media posts.
The second edition of Social Media Just for Writers is both a primer for authors new to social media and an advanced study of platforms that weren’t widely known four years ago. Whether you write romance, historical fiction, young adult, or steam punk novels, you’ll find help in reaching your online audience of new and dedicated readers.
This handbook is for you. You’ve spent more days than you can count working on your novel, memoir, or anthology of poems. You wrote, rewrote, corrected, edited, developed new scenes, twisted the plot, and returned to make additional edits. Finally, your book was ready for the world to see.
You celebrated your achievement. You invited friends to your book launch, welcomed them with glasses of sparkling wine and cheese, and scheduled readings at local bookstores. Then you wondered, “How can I reach more readers?” Selling books to your friends, colleagues, and family members was easy, but how do you reach people you don’t even know?
By promoting your book online with social media, you can sell your books up and down your state, across the nation, and to people you have no idea how to reach. How, you ask? This book will explore and explain strategies for maximizing your online sales efforts. As a bonus, in the last chapter you will find tips for offline promotion too.
By the time you finish reading this book, you will know how to:
• Use Facebook effectively and efficiently to market your book.
• Tap into Twitter to create your tribe.
• Use virtual pinboards to expand the reach of your brand.
• Be more successful at blogging so you can reach new readers.
• Use LinkedIn with renewed confidence.
• Get started on Tumblr, Instagram and Snapchat to reach younger audiences.
• Learn how to incorporate more visual marketing into your social media use.
I wrote this book because authors like you asked me to write it. Like you, they wanted to feel more grounded in social media, learn to spend their time more resourcefully, and discover some of the secrets to social media marketing. They wanted a handbook they could take home to use as a reference.
Social media is a dynamic field, and networks are constantly updating features to improve the user’s experience. While writing this book, I frequently rewrote portions and updated my screenshots so that you would have the most recent and relevant information possible.
To keep informed of the newest updates to Facebook, LinkedIn, Twitter,
and Pinterest, Instagram, Snapchat and Tumblr, and to learn about new social media channels as they surface, visit my blog and website at www.SocialMediaJustforWriters.com.
This edition of Social Media Just for Writers deleted the chapter on Google+ due to changes on the social media landscape including the in the number of people using that platform.
You are about to begin your social media marketing journey now. Enjoy your time meeting and engaging with your readers.
From caring comes courage.
Writing a book can feel like growing a baby and birthing it to the world, the publishing process, can be very emotional. Just as any proud new parent of this day and age, the author needs to share the good news via social media. One must also think of the new book as a product, a tangible thing, to be promoted. The way to reach readers and make sales is to let them know about you and your book.
Although social media is a constantly changing creation, this book gives a very solid foundation to get an author started. It shares the differences in various platforms and tips on how each is best used.
Even if you are currently using social media to reach your audience, you will find valuable information in this compilation.
Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert
for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences.