Thursday, January 4, 2018

Twofer Murder



Book Details:

Book Title: Twofer Murder by Lauren Carr
Category: Adult fiction, 400 pages
Genre: Mystery
Publisher: Acorn Book Services
Release date: November 17, 2017
Tour dates: Dec 4 to Jan 19, 2018
Content Rating: PG + M (Please be aware that TWOFER MURDER is a murder mystery. There are depictions of murder and some violence--though easy on the gore contents. No f-words but there may be some mild profanity, and mild religious expletives such as "damn", "hell" and "Oh God!". Some depictions of brief sexual content (kissing). No drug use or underage drinking among the protagonists.)

Book Description:

Twofer murder? What’s a twofer murder?

Twofer Murder is a treat for fans of best-selling author Lauren Carr’s fast-paced mysteries! Lauren’s latest novel contains the main characters from her three successful series: Mac Faraday, Lovers in Crime, and Thorny Rose mysteries. The guys go away for a fishing weekend only to get caught up in the murder of a journalist investigating fraud at a timber company. Meanwhile, the ladies are spending the weekend in the presidential suite at a posh resort where Jessica Faraday is to accept a lifetime achievement award for her late grandmother at a murder mystery writers conference. But before they have time to get their facials, they get wrapped up in their own real mystery when an up and coming author ends up dead!

Lauren Carr’s Twofer Murder is a 2-for-1—making it a must-read for any mystery fan!

To read more reviews, please visit Lauren Carr's page on iRead Book Tours.

Buy the Book:

Watch the trailer:





Audiobooks: Not a New, but a Growing, Market for Authors
By Lauren Carr

Thirteen years ago, my first book, A Small Case of Murder, came out. That wasn’t so long ago. Believe me! Thirteen years is not that long ago—not when you compare it to when the dinosaurs were lazily grazing in Yellowstone National Park.
Anyway, back to what we want to talk about …
This friend only listened to her books in audio. She had a long commute to work and that was when she would listen to her books. She would go through a couple books a week.
Not long after that, I discovered that another friend only did audiobooks. She loved to read, but couldn’t due to extremely bad eyesight. While she wasn’t legally blind, her eyesight was so poor that the only way she could enjoy a book was if it was available in audio.
Yet, back then, audiobooks were available on cassette or compact discs. I considered myself lucky when a traditional audiobook publisher picked up my first three books to be produced in audio (compact disc and digital download)—until I started receiving my royalty checks. I was lucky if I made over two hundred dollars a year! I would take a few copies of the compact discs to book events—only to have them gather dust. Eventually, I tossed them into the back of my closet, where they still rest.
Flash forward.
Then, Amazon suggested I make my books available through their company ACX. They also pointed out that Audible, a very successful audiobook dealer fell under their umbrella. Audible is lie the leading seller of audiobooks.
By going through ACX, I would essentially be self-publishing my own books—thus, keeping all of my rights. Over the years, I had seen on my royalty statements how many thousands of dollars my audio publisher was making annually on the sales of my books. So, this was quite appealing to me. However, knowing that the market was slow, I didn’t want to invest a lot of money into the venture. Frankly, I wasn’t sure if I wanted to invest any at all.
1.      Share your royalties with the narrator/audio producer. This costs the author nothing, because the audio producer invests the time and expense into producing the book. In exchange, the author agrees to split their royalties for the book’s sales fifty-fifty with the producer. If the book ends up being a flop, then the producer loses out on their investment in the project. However, if the book ends up making thousands of dollars a month in audiobook sales, then the author could end up wondering about what could have been.
2.      Hire an audio producer to produce your book. This option means the author hires the narrator/producer on contract (and pay!) to produce the book. With this option, the author gets to keep all of the royalties for their audio sales. So, if your book makes a million bucks in royalties, it’s all yours! The downside of this option is that you have to pay out a lot of money up front—money that it could take a while to earn back. We are talking thousands of dollars. A friend of mine found a narrator she liked, who refused to work for shared royalties. (Many established narrators won’t share royalties. More about this later on.) He would only work on contract with the cost starting at $5000.
3.      Narrate and Produce the Book Yourself. This is not as easy as it sounds. The author has to make sure there is no background noise and the final product does have to pass ACX’s quality control regulations. As the author, I have proofed some of my audio books, thinking they were perfect—only to have ACX pick up a flaw that I had not noticed. Once I read an interview with John Grisham in which he said one of his biggest regrets was narrating one of his books for audio. He though the end product was awful. As with anything—I prefer to leave it up to the pros. (Since I hate my voice, that was not an option!)
I opted to share the royalties and let the producers take the financial risk.
I found out later that his agent (I had no idea he had an agent!) had thrown a fit upon learning about our deal for royalty share. The reason: most narrators and audio producers don’t make back the money invested in producing audiobooks through royalties. After a few months, sales will level out and the narrator will only make a few dollars a month.
Having worked as a book publisher, I can see exactly what Dan’s agent was talking about. Many authors have difficulty in promoting their own books. Authors who don’t invest time or money in promoting their books in print and e-book, are not likely to invest it for the audiobook version.
So, if you are an author whose sales in print and ebook are less than impressive, and you are wondering if you’ll hit the jackpot by having your book produced in audio, then my guess is no, you won’t. As with book sales in print and ebook, the author needs to work their tail off to promote their book in order to enjoy good sales—in any format.
I have been blessed in finding four excellent audiobook producers who have helped me to bring my whole backlist to audiobook fans—a base that I have seen grow steadily over the last few years.
I have discovered that for many readers, who have been unable to enjoy reading in print or ebook format for whatever reasons—whether it be lifestyle or medical disability—are discovering audiobooks and returning to reading (listening) to enjoy their favorite books.
For example, my sister listens to my books during her commute to work. With her busy lifestyle that is the only time she can read my books. So I gave them to her in digital format and she listens to them through her SUV’s speakers.
Since my books have been coming out in Audible, I have found that I am enjoying audiobooks more and more. Many book enthusiasts, like myself, will read books in both e-book and audio. (For just a few bucks more, readers can include the audio version of a book with their ebook purchase.) I love to read in bed in the evening. After spending the whole day writing on my laptop, my eyes will be tired. So, I’ll switch to the audio version of whatever book I am currently reading to listen to a great book until I fall asleep. With Whispersync, my tablet will pick up my ebook in audio where I have left off in reading.
Here's the way I look at it: If it weren’t for my readers, I would not be living my dream of being a mystery writer. My readers want my mysteries to be in all formats: e-book, print, and audiobooks. Even if fans of one format are a smaller number than another—they are still my fans and deserve the reading experience they enjoy the most!


Meet the Author:



Lauren Carr is the international best-selling author of the Mac Faraday, Lovers in Crime, and Thorny Rose Mysteries—over twenty titles across three fast-paced mystery series filled with twists and turns!

Book reviewers and readers alike rave about how Lauren Carr’s seamlessly crosses genres to include mystery, suspense, romance, and humor.

Lauren is a popular speaker who has made appearances at schools, youth groups, and on author panels at conventions. She lives with her husband, and three dogs on a mountain in Harpers Ferry, WV.

Connect with the author: Website ~ Twitter ~ Facebook ~ Instagram



What are readers saying about Lauren Carr's mysteries?





1 comment:

  1. Thank you so much, Laura, for inviting me to your site to talk about audiobooks. Stay tuned! TWOFER MURDER is in the final stages of production and will be available in audio any day now and I'm sure your followers will enjoy this double dose of mystery and suspense. Here's wishing each of your followers luck int he giveaway for the $100 Amazon gift card.

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