Book Tours, Reviews,
Tuesday, May 17, 2016
The Torch Principle Blog Tour
Title:The Torch Principle Author: Javier Ideami Publisher:
Sound of TouchGenre: Nonfiction/Pages: 404
you facing personal or professional challenges that require original
and innovative solutions? Are you tired of the typical solutions that
don't produce lasting results? Would you like to find a better
balance between your creative and your analytical muscles in order to
empower your career, health and well-being?
Torch principle (Creativity) is a unique book + online platform
(torchprinciple.com) that empowers your creative muscles and helps
you generate original solutions to your personal and professional
challenges. Award winning creative director Javier Ideami brings you
a book plus an online all in one platform to empower your career,
health and well-being through radically enhancing your creativity.
multisensory brainstorming techniques.
unique solutions to your personal and professional challenges.
a better balance between your analytical and your creative muscles.
your career, health and well-being through creative thinking.
access to an online platform (torchprinciple.com)
with videos, tools and graphics that help you visualize and
understand the content as well as exercise your creative muscles.
Torch Principle gives you the background knowledge you need combined
with specific exercises and techniques that can help you find
solutions and ideas for the personal and professional challenges you
face. It also helps you reach a better balance between your
analytical and your creative muscles. This, in turn, benefits your
career, health and well-being.
all have challenges, personal and professional. Typical solutions
often don’t last and can’t adapt to the complexity of the
situation we face or are ineffective against the competition. That’s
why you need truly innovative and original solutions. You need to
diverge strongly before you converge onto those solutions. To diverge
strongly you need strong creative muscles. The Torch Principle gives
you exercises to train your creative muscles and the tools to produce
ideas and solutions that can overcome complexity and competition.
Solutions that last.
Discuss this book at PUYB
Virtual Book Club at Goodreads.
live on planet Earth, there are many challenges you face, both
personal and professional. Some of them are too complex to deal with
by just using logic and analysis. In addition to this, typical
conventional solutions are not practical because competitors are
already implementing them or because the value they provide doesn’t
last long enough.
order to succeed, you need to raise your game and produce innovative,
different and unique solutions to your personal and professional
challenges. You cannot run a marathon without first training your
body muscles regularly, similarly, you cannot become a master at
innovating original solutions without first learning to exercise your
creative muscles as well.
book I will show you how to make the transition from a personal or
professional challenge to an innovative solution and how to exercise
your creative muscles to become a master at this process.
will also explore how creative thinking can benefit both your health
of the book
first chapter is an introduction. The second chapter, “The electric
mind”, introduces the theater of operations, our brain. The third
chapter, “Two powerful friends”, covers the two key strategies
our mind uses to process information: analytical and creative
thinking. The fourth chapter, “Race for survival”, connects these
two strategies with our biology and our transition from children to
adults. The fifth chapter, “The torch principle”, guides you
through the stages that occur in most successful innovation
processes. The sixth chapter, “Exercising your creative muscles”,
provides you with specific ways to train these muscles. Finally,
chapter seven explores how creative strategies can benefit your
health and well-being. The second part of the book includes 10 small
chapters covering extra and complementary information that expands on
some of the topics covered in the previous chapters. They delve
deeper into storytelling, education, marketing, business, etc.
to the journey
to a fascinating journey. I acknowledge your courage and bravery in
accepting this challenge, for the mission we are about to embark on
is not for the faint-hearted. It has the potential to transform your
career, health and well-being in dramatic ways.
we will accomplish a fundamental change in the core and base of how
you think and function.
objectives of this book are clear. First, to make you a more
balanced, complete and successful human being. Second, to help you
raise yourself above the complexity and/or competition around you and
find innovative solutions for the challenges you face both
professionally and personally. We will focus on giving you practical
exercises, strategies, tools and tips that you can apply during and
after the reading.
complexity and competition are constant companions in our
professional and personal lives. It is not enough to create a product
or service that works. It is also not enough to use logic to manage
professional and personal relationships. Their complexity requires a
we need innovative solutions to our professional and personal
challenges. To thrive and succeed in a given environment, to continue
to stay on top of any situation, we need to first diverge in
intelligent ways before we converge onto extraordinary solutions.
there requires some effort. Nobody runs a marathon without training.
We all understand the need to exercise our body muscles to be
healthy. Likewise, we also need to exercise our creative mental
muscles in order to be fit and ready to find innovative solutions to
our challenges. In this book there are specific exercises and tools
you can use to keep those creative muscles strong and supple.
the way I will have a companion with me. I believe in dialogue and
interaction rather than long speeches. That’s why I will be
interacting with my own mind (metaphorically speaking) as I go
through the book.
dialogues is also a way to remind us that there is always a new
perspective and angle on any topic, a new twist waiting for us around
the corner. Keep an open mind and enjoy the journey. Every time our
companion says something, it will be surrounded by double quotes.
correct, thank you mind. Feel free to give us your perspective at any
do, this is fun!”
you mind, I look forward to a great interaction!
This is an impressive volume of information and resources. I was amazed at how comprehensive and timely the references are. Years ago it took so long to get a book into print that the statistics and facts were history before they reached the consumer. Besides the clear and easily followed concepts provided, this book is overflowing with weblinks and additional information.
Unlike most books of this kind, discussing creativity and problem solving, this book can be used with children as young as middle school. The only addition I would suggest is illustrations to send home the instruction via one extra type of learning. At first I was not very fond of the "discussion" between the author and his own mind, finding some of the clarification questions and exclamations slightly annoying or amusing. If those were represented in simple stick illustrations I would have felt more positive about them.
I did fall into the two voice rhythm and see the advantages of the form. In the beginning of the book we learn how best to make use of the resources included and basics about how our brains function, plus optimal ways to take advantage of all our brains can do. I enjoyed the discussions about contrasts and strengths and the value of repetition, how it was stressed that everyone has the potential to be creative. I have not taken the time to attempt all of the exercises provided but I tried a few and am looking forward to doing more. If you appreciate learning more about your brain and desire to stretch your creative boundaries, you will benefit greatly by picking up The Torch Principle. I was provided with a copy of this book and the links for review purposes.
Ideami is a multidisciplinary creative director, engineer, artist and
entrepreneur. Javier is the founder of Ideami Studios and many other
ventures all around the world, from Silicon Valley to the jungles of
Bali. He has spoken at prestigious institutions, from Stanford
University and UC Berkeley in California, to the United Nations FAO
Headquarters, the financial center of London, the faculty of
architecture of the University of Rome, the International Cultural
Diplomacy Conference in Berlin and many others. He has received
awards in areas as diverse as software engineering, music,
filmmaking, photography, technology installations, etc.